Selling is about framing it right

In order to make a sale, you need to frame the product or service in a way that makes the benefit and value clear to the buyer.

An example, from real life. Trying to get my 2 year old daughter in the bath.

– Honey, do you want to take a shower?
– Noooooo!
– Do you want to take a bath?
– Noooooo!
– Do you want to bake foam-cookies?
– Yeeeeeaaah!

Sold!