Take a step back

Photo by: F Delventhal

As an entrepreneur working with a startup at the early stage it’s easy to get fixated on one particular idea. The problem with this is that you’re basically laying all your eggs in one basket. If the idea doesn’t work, you lose the drive and the passion to move things forward. The startup dies before it even had a chance to get the wings in the air.

It is often a good idea to take a step and see the bigger picture. Your idea can be part of something much bigger.

For example, let’s say you have an idea for a location based game. You work hard to get the mobile app built and after months of work you finally release it. Soon you discover what most entrepreneurs discover when they launch after months of work.

Nothing happens.

No customers come running downloading your app.

No money come pouring in.

Don’t lose your spirit over this. Take a deep breath and a step back. Accept the fact that what you have done is just tested one possible direction out of many. What you need to do is find your larger mission. Maybe someone likes the app and tells you: “hey, I was looking for something like this for a birthday party for kids I was planning“.

This is an opportunity cloud! Making mobile apps for kids birthday parties – that sounds like a good, bigger mission. Now place your current app inside this box/cloud and treat as a part of a larger portfolio. Now you have a bigger arena to experiment in. Your goal is no longer to a build one app based on one idea but to become the leading provider of apps for kids birthday parties.

Of course you have to keep your focus and give the app some time to grow its user base but by having a larger mission you can go back and forward between different focus areas.

Some day you may have to pivot and choose another Big Mission, but until then, keep experimenting inside your opportunity cloud. And don’t let the disappointing user numbers of one particular app bring you down.

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