The Uncompany

By: Ryk Neethling

All the posts about the unconference Social Sweden Web Camp (SSWC) got me thinking. If there are lessons to be learned for every business from SSWC, then what do you call a company that already knows these lessons and lives by their rules?

An uncompany, of course.

An uncompany has a community of ambassadeurs, fans and followers, not customers.

An uncompany sees itself as a platform for others to create on.

An uncompany lives by an ethos and values that its community shares.

What else does an uncompany do? Any thoughts?

2 comments

Leave a Reply