I am reading the book Business Model Generation during the christmas holidays. Lots of good stuff to chew on for someone interested in agile busines development. One of the chapters is about the Blue Ocean Strategy and the four actions defined to challenge and disrupt an industry.
To find the four actions you ask four questions:
1. Which of the factors that the industry takes for granted should be eliminated?
2. Which factors should be reduced well below the industry standard?
3. Which factors should be raised well above the industry standard?
4. Which factors should be created that the industry has never offered?
Good questions to ask for anyone willing to disrupt and do some creative destruction on existing markets.